Wednesday, May 02, 2007

The London Advertising World

It's generally agreed (well, certainly amongst those who work in the London Advertising World, although they might actually be correct as well) that the London Advertising community is in fact the world's most vibrant and creative.

While those in Continental Europe are hamstrung by not speaking the global language, those in the US need to be extremely brash in their sales messages (and suffer from the cultural problem of not actually being English) and with, well the Japanese seem to hire whichever film star has just made a few turkeys, there's really nowhere left to be the global centre of this creative industry.

All of which is fine as a piece of cultural snobbery even if it is actually true. The problem though is how do you navigate through the geography of such a creative industry?

The answer would seem to be in these modern times to go to a directory of the players in that market. Like, for example, the London Advertising Directory, your guide to the online sites of the major players.

The beauty of using their own sites to see what they're like is that of course, they will all have designed their own sites, so you not only get the information but also a sample of their wares.

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